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POS displays

Durable Handmade FSDUs That Deliver

We design and build sturdy, great-looking free standing display units (FSDUs) that do the job – and keep doing it. No fuss, just proper Yorkshire-made quality.
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Callum concept car on display at a Michelin exhibition stand with a floor standing display unit and mounted tyres on the wall
Callum concept car on display at a Michelin exhibition stand with a floor standing display unit and mounted tyres on the wall

Poor Displays Damage Your Brand.

Copper Jaguar concept car and MINI Cooper parked in front of a large Michelin branded lorry trailer at a motorsport event

A flimsy floor standing display stand doesn’t just fall over, it chips away at trust in your brand, your product, and your team’s standards.

They Don’t Last the Campaign

Cheap materials or rushed builds lead to FSDUs that bend, wobble or fail before the campaign ends.

Assembly’s a Flipping Nightmare

If your FSDU display stand needs three people, an Allen key and a prayer to assemble, it’s not doing its job.

They Don’t Match the Brief

You asked for clean lines and a sharp finish. You got scuffed edges and a design that’s ‘nearly right’. Not good enough.

FSDUs Done right, Start to Finish.

Built to Last

Our free standing display units are made to be handled, stocked and stood next to – not just looked at. Solid, smart and built to last.

Designed and Made In-House

We handle everything from concept to completion – design, prototyping and manufacturing – so you get exactly what we promise.

Straightforward From the Start

No vague timelines or jargon. Just honest updates, clear drawings and a team that knows what it’s doing.
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Displays That Sing

“Ben and the J&CR Wood team are a friendly, efficient and effective team. When I met with them to develop a bespoke counter top display product I received enthusiasm and practicality, I felt confident and happy with the service J&CR Wood provided from start to finish, and the finished product was exactly what I was after.”

Charlotte Mews, Product Manager, AAK Foodservice.

“We selected J& CR Wood from a number of potential point of sale suppliers. Their innovative floor standing design units, ability to meet tight delivery dates and competitive pricing were important factors in our choice. But what really stood out for us was their enthusiasm, dedication and the personal service that they provided”

Simon Wild, European Marketing Director, Formica Group.

“I have always found it very easy to deal with JCRPOS and they always get our goods to us as soon as possible. I have not had any issues even though a majority of our orders are bespoke”

Russell Beattie, Procurement Manager, Bell-Chem Products

"I have worked with J&CR Wood for nearly 30 years, after disappointing experiences with other metalworking companies. From the outset, they changed my perception of the industry. They have consistently delivered high-quality Point of Sale projects for a range of well-known UK and international brands, always meeting or exceeding expectations. Their expertise, reliability and dedication have played a key role in helping us achieve our commercial objectives, and I continue to value our successful partnership."

Michael Walker - Inc Design

“I would like to say a big word of thanks to the team at J&CR Wood in partnering Dr Oetker in our recent point of sale display unit project. Your ability to design, develop and deliver a workable solution that met exacting targets in terms of lead times and costs has helped secure the introduction of a new range of Dr Oetker products in Wilkinsons stores throughout the UK.

Based on this very positive experience the first number we’ll ring when the next project presents itself will be that of J&CR Wood.”

Jim Ferguson - Business Account Controller – Ambient - Dr. Oetker (UK) Ltd.

"We have worked with J and CR Wood Ltd for a number of years and highly recommend their work. With the ability to take a Cig packet vision and produce outstanding point of sale for us on a number of projects. They excelled with the latest Pro Range stand we wanted to put into stores. Knowledge of construction, materials and configurations have given us bespoke items that our customers love. If you have a vision they will turn it into reality!"

Kirstie Cooper-Marketing Manager

“I have worked with J&CR Wood for a number of years now and they have always approached our projects in a very professional way. They understand the need for delivering great floor standing design units on time and being able to bring it in on budget is always a bonus.”

Alastair Morgan-Evans E-Commerce Manager Patterson Medical Ltd

"Mainline Power’s Head of Marketing, Gregg Ringer, said on receiving his prototype: “Just received the CDU prototype, and genuinely my first thought was ‘Why couldn’t I have found you guys three years ago? What more can we say?"

Gregg Ringer, Mainline Power’s Head of Marketing

"The quality of craftsmanship shown by J and CR Wood, and their ability to hit the brief on time and budget was impressive.""I have already recommended them to a company who were impressed by the design and I am sure they will attract attention at other events we use them at."

Geoff Love-Hot House Publishing Ltd

"A small engineering company not many people know about. Currently manufacturer shop display units which are designed by the customer as well as shoppa seats, greenhouse shelving and metal bending workshops which enable you to create many things from a wrought iron fence to a hanging basket bracket!"

Erica Anderson

“I ordered steel online and it arrived very quickly. The packaging was excellent, and everything was exactly as expected. I am pleased to do business with them.”

Mark Peacock

“From initial concept to final delivery, the team at J&CR Wood were professional, responsive, and genuinely invested in our success. The bespoke display they produced exceeded our expectations and was delivered on time and on budget. We would not hesitate to work with them again.”

Victoria Ellis

“The level of craftsmanship from J&CR Wood was exceptional. They paid great attention to detail and delivered everything exactly as promised. Communication throughout was clear and professional.”

Oliver Turner

"We were delighted with our bespoke display units. The team’s expertise and responsiveness made the process smooth from start to finish, and the finished product truly impressed our clients.”

Emma Lawson

Your Project, Made Simple.

Step 1

Share Your Brief

Send your drawings or your idea. We’ll talk it through, suggest practical options, and give you a clear price.

Cluttered vintage shop interior with display tables covered in accessories, jewellery, and hats under warm lighting
Step 2

We Build It

Our makers crack on, keeping you updated while we produce your POS accurately and reliably.

Boutique retail store interior with clothing rails, shelved merchandise, and industrial pendant lights overhead
Step 3

Delivered On Time

Your finished POS arrives where you need it, ready for install, without last-minute surprises.

Rows of dark glass skincare and beauty product bottles neatly arranged on light wooden retail shelving
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Frequently Asked Questions.

Callum-branded floor standing display podium holding a product information card for the Callum Skye, positioned beside a blue car.
What materials do you use for FSDUs?

We use a range of materials including MDF, plywood, metal and acrylic – whatever best suits your product, budget and environment.

Can you help with the design?

We can. Whether you’ve got a rough sketch or a full spec, our in-house team can support or lead the design process.

Do your floor standing display stands come flat-packed?

They can do. We’ll design your FSDU to suit your logistics – flat-packed for easy shipping or pre-assembled if that makes more sense.

What’s your lead time?

It depends on the job, but we’re always upfront. Once we understand your needs, we’ll give you a clear, realistic timeline.

Can you handle large rollouts?

Yes. We regularly build, pack and distribute high volumes of free standing display units for national campaigns. No drama, just solid planning.

Do you offer prototypes?

We do. Prototyping is a key part of our process. It lets us test function, fit and finish before full production.

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Let’s Build a Display That Works

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